City Council Agenda
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Memo to: |
Manteca City Council |
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From: |
Economic Development Division |
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Prepared by: |
Joseph Viorge-Koide, Senior Economic Development Analyst |
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Date: |
November 17, 2026 |
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Subject: |
Downtown Shop Local Gift Card Program and Agreement with Yiftee, Inc. |
Recommendation:
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Adopt a resolution approving the Downtown Shop Local Gift Card Program and Authorizing the City Manager, or Designee, to Execute an Agreement with Yiftee, Inc. for Online Gift Card Management and Distribution Services.
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Background:
The City's Economic Development Division is requesting City Council approval to establish a Downtown Shop Local Gift Card Program, a pilot initiative designed to encourage residents and visitors to shop and dine locally, increase foot traffic, support small businesses, and stimulate economic activity in Downtown Manteca.
The program would utilize Yiftee, Inc., a digital community gift card platform that allows consumers to purchase electronic gift cards redeemable exclusively at participating Downtown Manteca businesses. To encourage participation, the City would offer a 50% promotional match on qualifying gift card purchases, providing consumers with additional purchasing power while directing spending to local businesses.
The proposed promotional incentives would be offered at the following levels:
• Purchase $20, receive a $10 bonus ($30 total value)
• Purchase $50, receive a $25 bonus ($75 total value)
• Purchase $100, receive a $50 bonus ($150 total value)
• Purchase $200, receive a $100 bonus ($300 total value)
The program is designed to maximize the impact of City funding by leveraging private consumer spending. For every $1 in City-funded promotional incentives, consumers would contribute an additional $2, generating $3 in combined purchasing power at participating Downtown businesses.
Staff proposes allocating $30,000 from the FY 2026-27 Economic Development operating budget to fund promotional incentives and associated Yiftee transaction and processing fees. Assuming the full $30,000 is available for promotional incentives and fully utilized, the program could generate up to $60,000 in consumer purchases, resulting in a combined $90,000 in gift card purchasing value benefiting Downtown businesses.
Upon Council approval, staff will work closely with the Downtown Manteca Improvement Association (DMIA) to inform and engage Downtown businesses, encourage their participation, and coordinate marketing and outreach efforts to promote the program to residents and visitors.
The Downtown Shop Local Gift Card Program supports the City's ongoing downtown revitalization efforts by encouraging local spending, strengthening small businesses, and bringing additional customers and economic activity to Downtown Manteca.
Fiscal Impact:
The program will be funded from the existing Fiscal Year 2026-27 Development Services (Fund 340) budget for the Economic Development Division, in an amount not to exceed $30,000. Funds will support promotional gift card incentives and related transaction and processing fees. No additional appropriation is required.
Documents Attached:
1. Attachment 1 - Resolution
2. Attachment 2 - Community Card Customer Agreement with Yiftee, Inc.
3. Attachment 3 - Downtown Manteca Shop Local Program Summary