City Council Agenda
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Memo to: |
Manteca City Council |
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From: |
Brad Wungluck, Development Services Director |
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Prepared by: |
Jesus R. Orozco, Deputy Director of Development Services - Planning |
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Date: |
April 7, 2026 |
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Subject: |
Zoning Text Amendment 26-13 |
Recommendation:
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Conduct a public hearing and find Zoning Text Amendment 26-13 exempt from further environmental review pursuant to Section 15061(b)(3) of the California Environmental Quality Act, and waive the first reading by substitution of the title, and introduce an Ordinance of the City of Manteca, State of California, amending Sections 17.56.030 (General Prohibition) and 17.56.040 (Signs Allowed on City Property) of Chapter 17.56 of Title 17 of the Manteca Municipal Code.
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Background:
This City-initiated Zoning Text Amendment (ZTA) is proposing to amend Sections 17.56.030 (General Prohibition) and 17.56.040 (Signs Allowed on City Property) relating to signs allowed on City property of Chapter 17.56 of Title 17 of the Manteca Municipal Code. The proposed ZTA would allow private parties to install, erect, and maintain signs on city-owned property, subject to a city-approved agreement, franchise, license, or permit. Non-city-owned signs on City property have been generally limited to exempt signs listed under Section 17.54.040 (Exempt Signs). Exempt signs include, but are not limited to: signs from other governmental agencies, legal notices, advertisements prescribed by law, direction, warning, or information signs or structures required or authorized by Federal, State, County, or City authority, such as traffic control signs (e.g., stop, yield), highway route number signs, and construction zone signs.
Presently, Section 17.56.030 expressly prohibits the display of privately-owned signs on City property. Further, the provisions of sub-Section 17.56.040(C) only allow the City and other government agencies to install, erect, and maintain signs on city-owned property. Examples include signs installed or erected by the State Department of Transportation and San Joaquin County on City properties, generally to promote legal notices or advertisements prescribed by law or of regional interest.
The ZTA is intended to provide flexibility for mutually beneficial partnerships between the City and private entities that not only ensure public safety but also promote economic vitality, protect public property, and maintain consistency with adopted City policies and regulations. By enabling public-private partnerships on City-owned properties, the ZTA allows the City to leverage public assets to support local investment, enhance community-serving initiatives, and increase regional visibility.
Approval of this ZTA will allow the City to fully implement the 2025-2026 City Council Goals and Priorities and advance the goals and policies of the 2043 General Plan and satisfy the required findings for approval under the Zoning Ordinance. Implementation specifics of this ordinance will be determined through a separate policy instrument, such as an agreement or Sign Standard for signs installed as part of a public-private partnership. Said policy documents will be forthcoming for consideration and adopted by the City Council at a later date.
Further, the Planning Commission at its duly noticed meeting of February 19, 2026, adopted a resolution in a 5-0 vote, recommending City Council adopt the foregoing as presented. The proposed ZTA, with new language shown in red and deleted language indicated by strikethrough, is shown in the Planning Commission Staff Report included as Attachment 1.
Environmental Clearance:
The proposed Zoning Text Amendment is exempt from further environmental review pursuant to Section 15061(b)(3) of the California Environmental Quality Act. This "Common Sense" exemption applies to projects where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment.
Fiscal Impact:
There is no direct fiscal impact associated with this item.
Documents Attached:
Attachment 1 - Planning Commission Staff Report dated February 19, 2026
Attachment 2 - Ordinance for ZTA 26-13
Attachment 3 - Ordinance Redlines
Attachment 4 - Presentation