City Council Agenda
Memo to:
Manteca City Council
From:
Economic Development Division
Prepared by: Joseph Viorge-Koide, Senior Economic Development Analyst
Date: November 17, 2026 Subject: Downtown Shop Local Gift Card Program and Agreement with Yiftee, Inc.
Recommendation:
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Adopt a resolution approving the Downtown Shop Local Gift Card Program and Authorizing the City Manager, or Designee, to Execute an Agreement with Yiftee, Inc. for Online Gift Card Management and Distribution Services.
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Background:
The City's Economic Development Division is requesting City Council approval to establish a Downtown Shop Local Gift Card Program, a pilot initiative designed to encourage residents and visitors to shop and dine locally, increase foot traffic, support small businesses, and stimulate economic activity in Downtown Manteca.
The program would utilize Yiftee, Inc., a digital community gift card platform that allows consumers to purchase electronic gift cards redeemable exclusively at participating Downtown Manteca businesses. To encourage participation, the City would offer a 50% promotional match on qualifying gift card purchases, providing consumers with additional purchasing power while directing spending to local businesses.
The proposed promotional incentives would be offered at the following levels:
Purchase $20, receive a $10 bonus ($30 total value)
Purchase $50, receive a $25 bonus ($75 total value)
Purchase $100, receive a $50 bonus ($150 total value)
Purchase $200, receive a $100 bonus ($300 total value)
The program is designed to maximize the impact of City funding by leveraging private consumer spending. For every $1 in City-funded promotional incentives, consumers would contribute an additional $2, generating $3 in combined purchasing power at participating Downtown businesses.
Staff proposes allocating $30,000 from the FY 2026-27 Economic Development operating budget to fund promotional incentives and as...
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